~A$15M
ASX-listed technology company
Building a global go-to-market.
From consultant to CRO/CMO of an ASX-listed technology company, owning a ~A$15M global P&L and three international joint ventures.
Fractional CRO / CMO · Melbourne & worldwide
Fractional CRO & CMO for mid-market growth
I join your leadership team as a part-time Chief Revenue or Chief Marketing Officer, and I'm accountable for the go-to-market strategy, the pipeline and the numbers.
What is a fractional CRO or CMO?
A fractional CRO (Chief Revenue Officer) or CMO (Chief Marketing Officer) is a senior revenue leader who joins your leadership team part-time, typically one to three days a week. They own go-to-market strategy, pricing, channels and the sales and marketing engine, without the cost of a full-time executive.
Signs you need one
- Growth has stalled, and nobody can say whether it's the product, pricing, channels or execution
- You're expanding into new markets or channels, and what worked at home isn't working there
- Pricing hasn't been reviewed in years, or discounting has become the default
- Sales and marketing don't agree on the pipeline, or on what's working
- A raise, IPO or exit is coming, and the go-to-market story needs to hold up under scrutiny
- The founder or CEO is still the company's head of sales
What I deliver
Go-to-market strategy, pricing and channels that turn ambition into revenue, at home and in new markets.
01
Board-ready go-to-market strategy
Where to play, how to win and what it will take, with targets and owners the board can track.
02
Pricing, packaging & business model
Pricing that reflects the value you deliver, works across markets and protects margin.
03
Direct, partner & channel strategy
The right mix of direct sales, partners and carriers, with clear rules so channels support each other.
04
Sales & marketing operations
Pipeline, forecasting, CRM and reporting that leaders trust, on platforms such as Salesforce, HubSpot and Marketo.
Fractional CRO vs VP of Sales
Set the strategy first, then hire the team to run it.
A VP of Sales runs the sales team against a plan. A CRO owns the plan itself: which markets, which customers, what price, which channels, and how sales, marketing and customer success work together to hit the number.
Many mid-market companies hire a VP of Sales when the real gap is at CRO level, then wonder why a good salesperson can't fix pricing or positioning. A fractional CRO can set the strategy and the engine, then help you hire the VP of Sales to run it.
When to hire a fractional CROWhy me
I've done this job, not just advised on it.
- Chief Revenue & Marketing Officer of an ASX-listed technology company, with a ~A$15M global P&L
- Built a board-approved global go-to-market strategy and joint ventures in the Middle East, Europe and India
- Global Head of Product for an enterprise SaaS platform that reached 330% of its global revenue target
- Go-to-market for IPO campaigns, including a A$300M+ raise
Member of the Australian Institute of Company Directors. Clients and employers are anonymised.
Your first 90 days
- 30
Diagnose the revenue engine: pipeline, pricing, channels and conversion
- 60
Agree a board-ready go-to-market plan with clear targets and owners
- 90
Fix the biggest leak first, and stand up a weekly revenue rhythm
Pricing
Clear starting points
Diagnostic sprint
From A$15,000 + GST
About two weeks. Board-ready findings and a 90-day plan.
Fractional seat
From A$12,000 + GST a month
Fractional CRO / CMO, about one day a week, typically 6–12 months.
Advisory retainer
From A$5,000 + GST a month
One to two days a month of senior counsel.
More days, interim and program engagements are quoted after a call. How I work
Results in this role
330%
Enterprise SaaS company (later acquired by a listed group)
Scaling an enterprise SaaS platform.
As Global Head of Product, delivering 330% of global revenue target for an enterprise content-marketing platform.
A$300M+
ASX-listed investment management group
Go-to-market for IPO campaigns.
Developing and delivering go-to-market strategy for investment affiliates' IPO campaigns, including a A$300M+ raise.
FAQ
Fractional CRO & CMO: common questions
What does a fractional CRO do?
A fractional CRO owns revenue end to end: go-to-market strategy, pricing, channels, the sales and marketing engine and the forecast. Unlike a consultant, they sit in the leadership team and are accountable for results, but only for one to three days a week.
Do I need a fractional CRO or a fractional CMO?
If the problem is pipeline and conversion from first touch to closed revenue, you usually need a CRO. If it's positioning, brand and demand, a CMO. I've held both, so we decide together after the diagnostic.
How much does a fractional CRO cost in Australia?
My fractional seats start from A$12,000 + GST a month for about one day a week, and the two-week diagnostic sprint starts from A$15,000 + GST. My pricing guide compares market rates by role.
How long does a fractional CRO engagement last?
Typically six to twelve months: long enough to set the strategy, fix the engine and see the results in the numbers. Some clients then move to an advisory retainer or hire a full-time CRO, whom I help recruit.
Do you only work with Melbourne companies?
No. I'm based in Melbourne and work in person there, but I also work remotely with clients across Australia, Asia-Pacific, the Middle East, Europe and the Americas, and travel or relocate for longer engagements.
Further reading
Other roles
Let's talk about what's next for your business.
A 30-minute conversation, no pitch deck. If I'm not the right fit, I'll tell you, and point you to someone who is.