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Sam AkbariFractional CXO

How I work

Start small. Prove value. Then go deep.

Every engagement starts with understanding what's really going on. From there, I can join your leadership team for as much or as little time as the job needs.

The process

  1. Step 01

    Diagnose

    A two-week sprint to find what is really holding growth back, ending with board-ready findings and a 90-day plan.

  2. Step 02

    Plan

    We agree the priorities, the measures of success and the role I'll play.

  3. Step 03

    Embed & deliver

    I join your leadership team fractionally for 1–3 days a week, as an adviser for 1–2 days a month, or full-time as an interim executive, and I'm accountable for results.

The best place to start

The diagnostic sprint

A fixed-scope deep dive that ends with board-ready findings and a 90-day plan. The fastest way to find out what is really holding growth back.

Investment

From A$15,000 + GST

Duration

About 2 weeks of senior time

Choose a focus

  • GTM health check
  • AI readiness assessment
  • Operations audit
Book a scoping session

Discover

Week 1
  • Kick-off with the CEO and leadership team
  • Interviews across teams and key partners
  • Review of data, systems, pricing and plans

Diagnose & plan

Week 2
  • Analysis and options
  • Findings workshop with leadership
  • Board-ready report and 90-day plan

You walk away with

A clear diagnosis, three to five priorities, and a 90-day plan your board can back, whether or not we keep working together.

Engagement models

As much senior time as the job needs.

The three roles I fill, and what each one delivers, are on the services page.

Fractional seat

1–3 days a week, typically 6–12 months

I join your leadership team in a defined C-suite role and am accountable for the outcomes, the team and the numbers.

From A$12,000 + GST a month (about 1 day a week)

Advisory retainer

1–2 days a month

A senior sounding board for the CEO and board on growth, operations and AI, with hands-on support when it matters.

From A$5,000 + GST a month

Interim executive

Full-time, 3–18 months

Full-time cover for a gap, a transformation or a critical period. Available to travel or relocate for longer engagements.

More about interim executive cover

Quoted after a call

Program leadership

Scoped to the program

Senior ownership of a platform implementation, migration or launch, from business case to adoption.

Quoted after a call

How we stay in step

  • Weekly

    Leadership check-in on priorities, blockers and the numbers that matter.

  • Monthly

    A concise progress view for the CEO and board, with decisions needed.

  • Quarterly

    A reset of priorities and measures as the business moves.

Where I work

  • Melbourne

    In person, in your office, as often as the role needs.

  • Remote, worldwide

    Working with clients across APAC, the Middle East, Europe and the Americas.

  • Travel & relocation

    Open to travel, and to relocating for longer interim engagements.

Your options

Marketplace, consultant or fractional executive?

All three can be the right answer. The difference is who owns the result, how long they stay and how you pay.

Talent marketplace

Who is accountable
The executive you choose. The platform is accountable for the match, not the outcome.
Continuity
Depends on who is available. If the match doesn’t work, you start again.
Cost
The executive’s rate, with the platform’s margin built in or added on top.
Who does the work
Varies with the individual.
Best for
Filling a well-defined role quickly.

Consultant or agency

Who is accountable
For delivering the agreed project or report.
Continuity
Ends when the deliverable is handed over. Follow-on work is a new project.
Cost
A project fee or day rates, quoted again for each new piece of work.
Who does the work
At larger firms, a partner often sells the work and a team delivers it.
Best for
A specific problem with a clear deliverable.

Fractional executive (me)

Who is accountable
Me. I hold the seat and answer for the results we agree for each 90 days.
Continuity
One person for 6–12 months who learns your business, then a planned handover to your team or a permanent hire.
Cost
A fixed monthly fee from A$12,000 + GST, agreed before we start. No commission or success fee.
Who does the work
The person you meet does the work.
Best for
Owning a C-suite agenda in revenue, operations or AI until it works.

Who I work with

Mid-market companies, typically A$10M–A$500M in revenue and 30–500 people: founder-led, private equity-backed or listed, in Australia and overseas.

I hold no more than three fractional seats at a time, so every client gets real attention, not whatever is left over.

Engagement terms

Is there a minimum term?
Fractional seats have a three-month minimum, then continue month to month with 30 days' notice either way. Advisory retainers run month to month with 30 days' notice. The diagnostic sprint is a fixed fee for a fixed scope.
How do you contract and invoice?
I contract through my Australian company under a simple services agreement and invoice monthly, with my ABN on every invoice. Prices are in Australian dollars and exclude GST.
Will you sign an NDA?
Yes. I'm happy to sign your NDA before we talk details, and confidentiality is written into every services agreement. I never name clients on my website or in my marketing.
Who owns the work?
You do. Everything I create for you during the engagement, from strategy documents to processes, workflows and automations, belongs to your business.
Are you insured?
Yes. I hold professional indemnity and public liability insurance. Certificates are available on request.

FAQ

Questions leaders ask

What is a fractional executive?

A senior executive who joins your leadership team part-time, typically one to three days a week, and holds a real role with real accountability. You get C-suite experience without the cost and commitment of a full-time hire.

How is this different from consulting?

Consultants usually advise and hand over a report. As a fractional executive I sit inside the team, own the outcomes and do the work alongside your people until it is done.

What size of business do you work with?

Mid-market companies, typically A$10M–A$500M in revenue and 30–500 people, whether founder-led, private equity-backed or listed. Most are at an inflection point: scaling into new markets, preparing for a raise, IPO or exit, fixing a stalled go-to-market engine, or working out what to do about AI.

How do engagements usually start?

Most start with a 30-minute call, then either a two-week diagnostic sprint or a short scoping session for a fractional or interim role.

How are you paid?

The diagnostic sprint is a fixed fee, from A$15,000 + GST. Fractional seats start from A$12,000 + GST a month for about one day a week, and advisory retainers from A$5,000 + GST a month. Interim and program engagements are quoted once we have agreed the scope.

Do you work outside Australia?

Yes. I am based in Melbourne and work remotely with clients worldwide. I am also open to travel, and to relocating for longer interim engagements.

What happens at the end of an engagement?

Ideally the business no longer needs me in that seat. That might mean the team has grown into it, or that I help you recruit and onboard a full-time executive.

Let's talk about what's next for your business.

A 30-minute conversation, no pitch deck. If I'm not the right fit, I'll tell you, and point you to someone who is.