450
Global consumer brand (70+ markets)
One form. A global product launch.
Turning a global new-product launch into a single automated workflow across teams, regions and agencies.
Results
Outcomes, not hours.
A selection of work across consumer brands, technology and financial services. Clients and employers are anonymised. The numbers are as reported at the time.
- saved by moving a global brand's translation to AI across 14 languages
- ~US$1M/yr
- in capex avoided by stopping the wrong project, plus ~US$600K a year in opex
- US$1M+
- triggered from a single form: one launch workflow across 8 teams, 4 regions and 14 agencies
- 450tasks
- of global revenue target for an enterprise SaaS platform
- 330%
- global P&L led as CRO/CMO of an ASX-listed technology company
- ~A$15M
- IPO raise supported with go-to-market strategy
- A$300M+
Case studies
~US$1M
Global consumer brand (70+ markets)
AI translation at global scale.
Moving a global brand's translation and localisation to an AI-first platform, saving around US$1M a year.
US$1M+
Global consumer brand (70+ markets)
The project worth stopping.
Recommending a US$1M+ digital program be stopped, and the better alternative the business adopted instead.
~A$15M
ASX-listed technology company
Building a global go-to-market.
From consultant to CRO/CMO of an ASX-listed technology company, owning a ~A$15M global P&L and three international joint ventures.
330%
Enterprise SaaS company (later acquired by a listed group)
Scaling an enterprise SaaS platform.
As Global Head of Product, delivering 330% of global revenue target for an enterprise content-marketing platform.
A$300M+
ASX-listed investment management group
Go-to-market for IPO campaigns.
Developing and delivering go-to-market strategy for investment affiliates' IPO campaigns, including a A$300M+ raise.
More of my work
Selected engagements from my consulting and advisory practice.
- Executive strategy workshops for an airline loyalty business and a major Southeast Asian bank
- Marketing-platform migration for a serviced-apartment group, covering 1M+ recipients
- Launch of three new global equity funds for a boutique investment manager
- China e-commerce content strategy for a global fashion accessories brand
- National ICT transformation across five capital-city offices for an architecture practice
- Acting head of digital for a global health and wellness brand
Want results like these in your business?
A 30-minute conversation, no pitch deck. If I'm not the right fit, I'll tell you, and point you to someone who is.