Services
Three C-suite roles. One accountable leader.
I step into your leadership team in the role you need, for as long as you need it. Each role starts with a clear diagnosis and ends with a business that runs better without me.
Role 01
Fractional CRO / CMO
Go-to-market strategy, pricing and channels that turn ambition into revenue, at home and in new markets.
Bring me in when
Growth has stalled, or you're entering new markets.
What I deliver
- Board-ready go-to-market strategy
- Pricing, packaging & business model
- Direct, partner & channel strategy
- Sales & marketing operations
Your first 90 days
- 30
Diagnose the revenue engine: pipeline, pricing, channels and conversion
- 60
Agree a board-ready go-to-market plan with clear targets and owners
- 90
Fix the biggest leak first, and stand up a weekly revenue rhythm
Days 30, 60 and 90. Every engagement is tailored after the diagnostic.
Related case study
Building a global go-to-market.
~A$15M global P&L (excluding China)
Role 02
Fractional COO / GTM Operations
The operating rhythm, processes and systems that let your teams launch faster and scale without heroics.
Bring me in when
Launches are slow and operations run on heroics.
What I deliver
- Operating rhythm, KPIs & reporting
- Process design & automation (LEAN)
- Launch & new-product orchestration
- Systems & vendor rationalisation
Your first 90 days
- 30
Map how work actually flows across teams, regions and suppliers
- 60
Set the operating rhythm: priorities, KPIs and a cadence that sticks
- 90
Automate the most painful handoffs so launches stop relying on heroics
Days 30, 60 and 90. Every engagement is tailored after the diagnostic.
Related case study
One form. A global product launch.
450 launch tasks triggered from one intake form
Role 03
Fractional Chief AI & Transformation Officer
An AI plan your board can back, and agentic workflows that make it to production and pay for themselves.
Bring me in when
The board wants an AI plan that actually pays off.
What I deliver
- AI strategy & roadmap
- Agentic workflows in production
- Automation business cases
- Data, cloud & change management
Your first 90 days
- 30
Assess AI readiness across strategy, data, process, people and governance
- 60
Pick two or three use cases with a clear cost today and a clear owner
- 90
Get the first workflow into production and measure what it saves
Days 30, 60 and 90. Every engagement is tailored after the diagnostic.
Related case study
AI translation at global scale.
~US$1M saved every year
Also available
Board & advisory
For boards and CEOs who want senior counsel without an executive hire. I'm a member of the Australian Institute of Company Directors.
- Advisory board seats
- Go-to-market readiness before a raise, IPO or exit
- Technology and AI due diligence for investments
- A sounding board for CEOs on growth, operations and AI
Sector experience
Consumer brands & retail
Technology, SaaS & telco
Financial services
Professional services & AEC
Not sure which role you need?
That's what the first call is for. Tell me what's happening in the business and I'll tell you honestly where I can help, and where I can't.