my experience.

10+ years in digital

As a strategic digital marketer, I’m driven and passionate about formulating digital campaigns across APAC.

I am an experienced marketer with more than 10 years of experience, carved out through founding and building full-service digital agencies, working with global brands.

In the last 10 years I have successfully delivered sales and marketing solutions for start-up through to fortune 500 businesses. I have extensive experience in formulating, executing and measuring integrated campaigns in all channels of digital marketing as well as the hands-on skills and driven attitude to deliver successful, timely and integrated digital campaigns.

With marketing shifting further towards digital channels every day, the ability to take advantage of digital channels in an integrated approach is key to understand what, when, how and where your efforts should be emphasised. My strength lies in the ability to identify and take advantage of the low hanging fruit while working on the bigger picture in order to establish a long-term strategy.

my strengths.




Digital strategy

The art of storytelling

I work with brands in a methodological approach and play a key role in bringing commercial values to marketing, driving new business, enhancing customer retention, as well as increasing brand awareness in the market place through content.

  • Digital strategy
  • Content Marketing strategy
  • Campaign Activation
  • Marketing Automation
  • Market positioning
  • Digital Efficiency


Plan, Execute, Track, Measure

Once the strategy is set in stone, I work with the brand to plan and execute the strategy on time and on budget to improve the efficiency of marketing activity and reinforce brand awareness.

  • Display Advertising
  • Email Marketing
  • A/B Testing
  • User experience (UX)
  • User interface (UI)
  • Social and Search

Insight & Analytics

If you can't measure it, you can't grow it

Using qualitative and quantitative analysis of the data gathered, I implement user behaviour clustering and predictions that allows brands to thrive by continuously improving the effectiveness of their marketing activities.

  • Qualitative/Quantitative Research
  • Propensity Modelling
  • Big Data analysis
  • Return on Investment (RoI)

my work.


Content / Strategy / Technology


Content / Strategy / Technology

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“ With Sam’s deep marketing and product knowledge, Communiqué will continue to evolve into the must-have tool for brand publishers. Sam has a keen interest in technology so we can expect to see some very interesting new directions in the Communiqué roadmap, particularly around analytics and content distribution. ”

Paul Ford

“ Sam was a fantastic colleague – very hands on and a great team player. He was always sharing ideas and looking to improve existing processes where ever possible. His recommendations during campaign implementation demonstrated his vast experience in the digital space. ”

Fiorella K

“ Sam’s the epitome of a true all-rounder – a full stack marketer, a product manager, BDM, and entrepreneur bundled in one. Sam wore multiple hats in his role at King Content – and made an impact very quickly.

From building the product roadmap and commercial strategy to making significant product enhancements, building a global pipeline of opportunities and implementing a new website, he nailed it. ”

Wasif Kasim

Wasif Kasim

“ Sam is an exceptional executive who understands his customers’ requirements, and helps bring genuine business value to the organisations he works with. I have known and worked with Sam for many years, and I look forward to working with him again in the future. In summary I would say Sam is a reliable, confident, honest and easygoing person. ”

Taraz Lalehzari

“ I worked with Sam on a couple of projects. He is imaginative, has a flair for design and he worked diligently to deliver a quality product. He took constructive feedback well and his ability to quickly understand a brief meant he wasted little time. ”

Tony Butcher

Tony Butcher

“ Sam and I have worked together on a few projects, and his value has been second to none. With a strong background and entrepreneurial flair, he thinks strategically and combines this with hands on skills. It makes for a great combination and is always supportive with questions and queries. Strongly recommend his work, especially with online marketing and web development. ”

Gordon D'Mello

Gordon D'Mello

“ Sam’s strength is in his ability to undersand what is important and what changes are going to net rewards. Whilst working with Sam it was very clear to see he had an eye for quick wins and low hanging fruit whilst also being able to target the bigger challenges and changes that would be required from a strategic point of view and gave a clear and concise reasons why the business should move in certain directiosn form a digital stand point and also how it shou d be approached. Through my time working with Sam i forged a trusting realtionship with him that saw me looked to him for his advice and council on a number of projects. ”

Ian Inguanez

Get in touch.