Sam AkbariFractional CXO · AICD memberI'm a Melbourne-based fractional CRO, COO and Chief AI Officer. I step into your leadership team to fix what's slowing growth and build what scales it, drawing on 15+ years of executive leadership across ASX-listed and private companies.
Available for fractional, advisory and interim engagements
Three senior roles, one accountable leader. I embed with your executive team and own the outcome, not just the advice.
When to bring me in
Growth has stalled, or you're entering new markets.
Go-to-market strategy, pricing and channels that turn ambition into revenue, at home and in new markets.
More on this roleWhat I deliver
When to bring me in
Launches are slow and operations run on heroics.
The operating rhythm, processes and systems that let your teams launch faster and scale without heroics.
More on this roleWhat I deliver
When to bring me in
The board wants an AI plan that actually pays off.
An AI plan your board can back, and agentic workflows that make it to production and pay for themselves.
More on this roleWhat I deliver
Track record
Clients and employers are anonymised. Figures are as reported at the time.
Inside the numbers
At a global consumer brand, I turned a manual launch process into a single automated workflow. One intake form now sets off every task a launch needs, across teams, regions and external agencies.
See how it workedEach square = 10 automated tasks450 tasks
When to call
Growth has stalled, and nobody can say whether it's the product, pricing, channels or execution.
You're expanding overseas, and what worked at home isn't working there.
A raise, IPO or exit is coming, and the go-to-market story needs to hold up under scrutiny.
Operations run on spreadsheets and heroics, and every launch feels like the first one.
The board is asking "what's our AI plan?", and the pilots haven't made it past the demo.
Four sectors where I've led growth, operations and transformation.
Global launches, localisation into new markets, e-commerce.
~US$1M a year saved with AI translation across 14 languages
Pricing, partner and carrier channels, product commercialisation.
330% of global revenue target for an enterprise SaaS platform
Fund launches, IPO campaigns, loyalty and customer platforms.
A$300M+ IPO raise supported with go-to-market strategy
Digital and ICT transformation for firms that run on expertise.
National ICT transformation across five capital-city offices
How we'd work together
Step 01
A two-week sprint to find what is really holding growth back, ending with board-ready findings and a 90-day plan.
From A$15,000 + GST
Step 02
We agree the priorities, the measures of success and the role I'll play.
Step 03
I join your leadership team for 1–3 days a week, as an advisor, or full-time on an interim basis, and I'm accountable for results.
Case study · Global consumer brand
Good leadership isn't always about starting things.
The situation. A US$1M+ digital program, in flight, that wasn't going to deliver.
My call. As business owner, I recommended stopping it and proposed an alternative.
The outcome. After due diligence, the business adopted the alternative.
About Sam
Over 15+ years I've been Chief Revenue & Marketing Officer of an ASX-listed technology company, Head of Global GTM Operations at a global consumer brand, Global Head of Product for an enterprise SaaS platform, and founder and CEO of a global systems integrator.
That mix of revenue, operations, product and the CEO seat is what I bring to every engagement, along with a practical, results-first approach to AI.
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