Fractional CRO / CMO
- Go-to-market strategy the board can track
- Pricing, packaging and the commercial model
- Direct, partner and carrier channel rules
- Sales and marketing engine, from pipeline to forecast
Industries · Technology, SaaS & telco
Fractional C-suite leadership for SaaS and technology companies
I've sold, built and run technology businesses from the inside: as a carrier's enterprise sales lead, a SaaS company's Global Head of Product, and CRO/CMO of an ASX-listed technology company.
When does a SaaS or technology company need a fractional executive?
For a mid-market SaaS or technology company, a fractional executive usually steps in when growth depends on getting pricing, packaging, channels and revenue operations right, and the founder or CEO can no longer carry all of it. I take one of those seats part-time, own the outcome and build the team that runs it after me.
What I see
Common challenges for SaaS and technology companies
01
Growth has stalled after the founder-led years
The CEO is still the best salesperson, and the pipeline depends on them. What got you here won't get you to the next stage.
02
Pricing and packaging have drifted
Discounting is the default, plans no longer match how customers buy, and nobody is sure what the product is really worth.
03
Direct, partner and carrier channels compete
Partners and resellers chase the same deals as your own sales team, with no clear rules of engagement or margin model.
04
International expansion is harder than expected
A product that sells at home doesn't automatically travel. Pricing, positioning and partners all need to change by market.
05
Revenue operations are held together by heroics
Sales, marketing and customer success disagree on the pipeline, the CRM is unreliable and the forecast is a negotiation.
06
A raise, IPO or exit is coming
Investors will test the go-to-market story, the revenue quality and the metrics behind it. They need to hold up.
Where I help
Three seats I can fill
Fractional COO / GTM Operations
- Revenue operations: one pipeline, clean CRM data, trusted reporting
- Launch and release processes across product, marketing and sales
- Tool and vendor consolidation as you scale
Fractional Chief AI & Transformation Officer
- AI in the product roadmap and in internal operations
- Agentic workflows that take manual work out of the go-to-market engine
- AI governance customers and investors will ask about
Fractional seats from A$12,000 + GST a month; a two-week diagnostic from A$15,000 + GST. How I work
Experience
I've done this work inside SaaS and technology companies.
Clients and employers are anonymised. Figures are as reported at the time.
- Chief Revenue & Marketing Officer of an ASX-listed network-technology company, with a ~A$15M global P&L outside China
- Built a board-approved global go-to-market strategy across direct, partner and carrier channels, and helped establish joint ventures in the Middle East, Europe and India
- Global Head of Product for an enterprise SaaS platform, reaching 330% of global revenue target across APAC, the US, the UK and Europe; the company was later acquired by a listed group
- Supported the CEO on the strategic acquisition of a regional Australian telco
- Enterprise business development for a pan-Asian telecommunications carrier
~A$15M
ASX-listed technology company
Building a global go-to-market.
From consultant to CRO/CMO of an ASX-listed technology company, owning a ~A$15M global P&L and three international joint ventures.
330%
Enterprise SaaS company (later acquired by a listed group)
Scaling an enterprise SaaS platform.
As Global Head of Product, delivering 330% of global revenue target for an enterprise content-marketing platform.
FAQ
Technology & SaaS: common questions
Do you work with SaaS and technology companies outside Australia?
Yes. I'm based in Melbourne and work remotely with technology companies across Asia-Pacific, the Middle East, Europe and the Americas, and I've held P&L responsibility across APAC, the US, the UK and Europe.
Should a SaaS company hire a fractional CRO or a VP of Sales?
If pricing, channels or the go-to-market model need fixing, start with a CRO who owns the whole revenue engine. If the strategy works and you need more selling capacity, hire a VP of Sales. A fractional CRO is often the step before that hire.
Can you help prepare a technology company for a raise or exit?
Yes. I help make the go-to-market story, revenue reporting and commercial model hold up under investor scrutiny, and I have supported go-to-market for IPO campaigns, including a A$300M+ raise.
What does a fractional executive cost for a SaaS company?
My fractional seats start from A$12,000 + GST a month for about one day a week, and a two-week diagnostic from A$15,000 + GST. My pricing guide compares market rates by role.
Further reading
Fractional leadershipWhen to hire a fractional CRO vs a VP of Sales
The signs you need a fractional CRO, how the role differs from a VP of Sales, when neither is right, and what the first months and the cost look like.
6 min read
Growth & go-to-marketInternational expansion go-to-market: a playbook
A staged go-to-market playbook for Australian mid-market companies expanding overseas: choosing markets, entry models, pricing and board reporting.
10 min read
Fractional leadershipWhat a fractional executive costs in Australia (2026)
Typical monthly rates for fractional CROs, CMOs, COOs and Chief AI Officers in Australia, how they compare with a full-time hire, and what drives the price.
9 min read
Other industries
Let's talk about what's next for your business.
A 30-minute conversation, no pitch deck. If I'm not the right fit, I'll tell you, and point you to someone who is.