450
Global consumer brand (70+ markets)
One form. A global product launch.
Turning a global new-product launch into a single automated workflow across teams, regions and agencies.
Fractional COO / GTM Operations · Melbourne & worldwide
Fractional COO for operations that scale
I join your leadership team as a part-time Chief Operating Officer or head of go-to-market operations, and build the rhythm, processes and systems that let the business scale without heroics.
What is a fractional COO?
A fractional COO (Chief Operating Officer) is a senior operations leader who joins your executive team part-time, typically one to three days a week. They own the operating rhythm, processes, systems and cross-team execution, so the business can grow without relying on a few people holding it together.
Signs you need one
- Launches and projects are slow, and every one feels like the first
- The CEO or founder is the bottleneck for too many decisions
- Key processes live in spreadsheets, inboxes and people’s heads
- Teams, regions and agencies are hard to coordinate
- You have too many tools, vendors and overlapping systems
- Growth is exposing cracks that used to be manageable
What I deliver
The operating rhythm, processes and systems that let your teams launch faster and scale without heroics.
01
Operating rhythm, KPIs & reporting
A clear cadence of priorities, measures and meetings so the leadership team can see and steer the business.
02
Process design & automation (LEAN)
Processes mapped, simplified and automated, so work flows without chasing.
03
Launch & new-product orchestration
A repeatable launch process across teams, regions and partners, like the one-form workflow that triggers 450 tasks.
04
Systems & vendor rationalisation
Fewer, better-connected platforms and suppliers, and the courage to stop programs that will not deliver.
GTM operations & RevOps
Go-to-market operations, led at executive level.
Many growing companies need revenue operations long before they need a full-time COO: one view of the pipeline, launch and campaign processes that scale, clean CRM data and reporting the leadership team trusts.
I've run global GTM operations for a brand selling into 70+ markets, so I can lead it as part of a fractional COO seat, in person for Melbourne companies or remotely anywhere.
- Pipeline, forecasting and CRM hygiene across sales, marketing and customer success
- Launch and campaign workflows across teams, regions and agencies
- Tool and vendor consolidation, and automation of the manual work in between
- One set of KPIs and a weekly operating rhythm
Why me
I've done this job, not just advised on it.
- Head of Global GTM Operations at a global consumer brand selling into 70+ markets
- Automated global product launches: one intake form now triggers 450 tasks across 8 teams, 4 regions and 14 agencies
- Recommended stopping a US$1M+ program and adopted a better alternative, avoiding US$1M+ capex and ~US$600K a year in opex
- Founder and CEO of a global systems integrator delivering transformation programs
Member of the Australian Institute of Company Directors. Clients and employers are anonymised.
Your first 90 days
- 30
Map how work actually flows across teams, regions and suppliers
- 60
Set the operating rhythm: priorities, KPIs and a cadence that sticks
- 90
Automate the most painful handoffs so launches stop relying on heroics
Pricing
Clear starting points
Diagnostic sprint
From A$15,000 + GST
About two weeks. Board-ready findings and a 90-day plan.
Fractional seat
From A$12,000 + GST a month
Fractional COO / GTM Operations, about one day a week, typically 6–12 months.
Advisory retainer
From A$5,000 + GST a month
One to two days a month of senior counsel.
More days, interim and program engagements are quoted after a call. How I work
Results in this role
US$1M+
Global consumer brand (70+ markets)
The project worth stopping.
Recommending a US$1M+ digital program be stopped, and the better alternative the business adopted instead.
FAQ
Fractional COO: common questions
What does a fractional COO do?
A fractional COO runs the operating side of the business part-time: the operating rhythm, processes, systems, cross-team execution and often a big operational program. They make sure strategy turns into delivery, week after week.
What is go-to-market operations?
Go-to-market (GTM) operations is the machinery behind sales, marketing, product launches and customer delivery: the processes, systems, data and cadence that let those teams work together at scale.
How is a fractional COO different from an operations consultant?
A consultant typically diagnoses and recommends. A fractional COO sits in the leadership team, owns the outcome and does the work with your people until the new way of operating sticks.
How much does a fractional COO cost in Australia?
My fractional seats start from A$12,000 + GST a month for about one day a week. My pricing guide compares market rates and the full cost of a full-time COO, and the calculator lets you run your own numbers.
When is the right time to bring in a fractional COO?
Usually when growth is outpacing the way the business is run. My article on when to hire a fractional COO covers the seven signs.
Further reading
Other roles
Let's talk about what's next for your business.
A 30-minute conversation, no pitch deck. If I'm not the right fit, I'll tell you, and point you to someone who is.