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    <description>Practical articles for mid-market CEOs and boards on fractional leadership, go-to-market, operations and AI, from fractional CXO Sam Akbari.</description>
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    <lastBuildDate>Thu, 08 Oct 2026 07:10:00 GMT</lastBuildDate>
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      <title>What a fractional CRO costs in Australia (2026)</title>
      <link>https://samakbari.com/insights/fractional-cro-cost-australia/</link>
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      <description>What a part-time Chief Revenue Officer or sales director costs in Australia, how it compares with a full-time CRO on salary plus bonus, and what to expect.</description>
      <category>Fractional leadership</category>
      <pubDate>Thu, 08 Oct 2026 07:10:00 GMT</pubDate>
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      <title>What a fractional Chief AI Officer costs in Australia (2026)</title>
      <link>https://samakbari.com/insights/fractional-chief-ai-officer-cost-australia/</link>
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      <description>What a part-time Chief AI Officer or head of AI costs in Australia, how it compares with a full-time hire, and what you should get for the money.</description>
      <category>AI &amp; transformation</category>
      <pubDate>Thu, 08 Oct 2026 07:00:00 GMT</pubDate>
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      <title>Shutting down a project: how to navigate the politics</title>
      <link>https://samakbari.com/insights/navigating-politics-shutting-down-a-project/</link>
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      <description>How to handle the hard conversations, egos and biases when a project needs to be shut down, without losing the people or the trust of the board.</description>
      <category>AI &amp; transformation</category>
      <pubDate>Thu, 08 Oct 2026 00:30:00 GMT</pubDate>
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      <title>International expansion go-to-market: a playbook</title>
      <link>https://samakbari.com/insights/international-expansion-go-to-market/</link>
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      <description>A staged go-to-market playbook for Australian mid-market companies expanding overseas: choosing markets, entry models, pricing and board reporting.</description>
      <category>Growth &amp; go-to-market</category>
      <pubDate>Thu, 08 Oct 2026 00:20:00 GMT</pubDate>
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      <title>Fractional CMO vs marketing agency: which do you need?</title>
      <link>https://samakbari.com/insights/fractional-cmo-vs-marketing-agency/</link>
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      <description>An agency executes, a CMO owns the strategy and the result. How to tell which your business needs, when you need both and how they work together.</description>
      <category>Growth &amp; go-to-market</category>
      <pubDate>Thu, 08 Oct 2026 00:20:00 GMT</pubDate>
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    <item>
      <title>AI use policy template for Australian businesses</title>
      <link>https://samakbari.com/insights/ai-use-policy-template-australia/</link>
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      <description>A free AI use policy template for Australian mid-market businesses, with a traffic-light data guide and a 30-day rollout plan. Free Word download.</description>
      <category>AI &amp; transformation</category>
      <pubDate>Thu, 08 Oct 2026 00:20:00 GMT</pubDate>
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      <title>Agentic AI workflows: what's real for mid-market businesses</title>
      <link>https://samakbari.com/insights/agentic-ai-workflows-mid-market/</link>
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      <description>What agentic AI workflows can really do for a mid-market business today, where they fall short, how to pick your first one and how to run it safely.</description>
      <category>AI &amp; transformation</category>
      <pubDate>Thu, 08 Oct 2026 00:20:00 GMT</pubDate>
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      <title>When to hire a fractional CRO vs a VP of Sales</title>
      <link>https://samakbari.com/insights/when-to-hire-a-fractional-cro/</link>
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      <description>The signs you need a fractional CRO, how the role differs from a VP of Sales, when neither is right, and what the first months and the cost look like.</description>
      <category>Fractional leadership</category>
      <pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>When to hire a fractional COO: 7 signs it's time</title>
      <link>https://samakbari.com/insights/when-to-hire-a-fractional-coo/</link>
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      <description>The seven signs you need a fractional COO, when a full-time or interim hire suits better, and what the first months and the cost look like.</description>
      <category>Fractional leadership</category>
      <pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Fractional vs interim executive: which do you need?</title>
      <link>https://samakbari.com/insights/fractional-vs-interim-executive/</link>
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      <description>Fractional, interim or consultant? A plain comparison of time, cost, accountability and when each makes sense for a mid-market business.</description>
      <category>Fractional leadership</category>
      <pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Does your mid-market company need a Chief AI Officer?</title>
      <link>https://samakbari.com/insights/does-your-company-need-a-chief-ai-officer/</link>
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      <description>When a mid-market company needs a Chief AI Officer, and how a fractional CAIO compares with a full-time hire or an AI consultant on scope and cost.</description>
      <category>AI &amp; transformation</category>
      <pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>AI governance checklist for Australian boards</title>
      <link>https://samakbari.com/insights/ai-governance-checklist-australia/</link>
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      <description>A practical AI governance checklist for Australian mid-market boards and leadership teams, built on the National AI Centre's six essential practices.</description>
      <category>AI &amp; transformation</category>
      <pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate>
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      <title>When to kill a transformation project</title>
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      <description>Stopping a program is one of the hardest calls a leader makes. Here's how I recognise a project worth stopping, and how to do it well.</description>
      <category>AI &amp; transformation</category>
      <pubDate>Wed, 07 Oct 2026 00:00:00 GMT</pubDate>
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      <title>What a fractional executive costs in Australia (2026)</title>
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      <description>Typical monthly rates for fractional CROs, CMOs, COOs and Chief AI Officers in Australia, how they compare with a full-time hire, and what drives the price.</description>
      <category>Fractional leadership</category>
      <pubDate>Wed, 07 Oct 2026 00:00:00 GMT</pubDate>
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    <item>
      <title>What a fractional CXO actually does in the first 90 days</title>
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      <description>A practical look at how a fractional executive goes from diagnosis to delivery, and what a CEO should expect to see along the way.</description>
      <category>Fractional leadership</category>
      <pubDate>Wed, 07 Oct 2026 00:00:00 GMT</pubDate>
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      <title>AI in the mid-market: where the real return is (and isn't)</title>
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      <description>AI pilots often stall before production. Here's where I see practical, measurable returns for mid-market businesses, and the traps to avoid.</description>
      <category>AI &amp; transformation</category>
      <pubDate>Wed, 07 Oct 2026 00:00:00 GMT</pubDate>
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