Content localisation strategy for Fossil products in China
Fossil Group, Inc. is an American fashion designer and manufacturer founded in 1984.
Their brands include Fossil, Relic, Abacus, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. Fossil also makes licensed accessories for brands such as Adidas, Emporio Armani, Karl Lagerfeld, Michael Kors, Marc by Marc Jacobs, Burberry, DKNY, Diesel, Kate Spade New York, Tory Burch, Chaps, and Armani Exchange.
Tmall.com, formerly Taobao Mall, is a Chinese-language website for business-to-consumer online retail, spun off from Taobao, operated in China by Alibaba Group.