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Myer

Project Overview

Email Marketing for Australia's biggest department store sale

Myer is Australia’s largest department store group and has been synonymous with style and fashion for over 100 years. It has 67 stores in prime locations across Australia.

Myer has a range of house brands across home wares, women’s apparel, men’s apparel and children’s apparel.

Myer - Email Marketing Consulting - Sam Akbari
Deliverables

Highlights

1.5M Recipients

Across AU

Digital Production

Working with various stakeholders across, marketing, copy, design and development teams to produce final EDM

Project Summary

Count down to the biggest clearance sales of the year for Australian department stores.

A 7 day count down to the biggest department store sales event in Australia delivered tactical email marketing to 1.4 million recipients with a different offer each day across Myer’s multiple product categories.