Project Overview

Content localisation strategy for Fossil products in China

Fossil Group, Inc. is an American fashion designer and manufacturer founded in 1984.

Their brands include Fossil, Relic, Abacus, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. Fossil also makes licensed accessories for brands such as Adidas, Emporio Armani, Karl Lagerfeld, Michael Kors, Marc by Marc Jacobs, Burberry, DKNY, Diesel, Kate Spade New York, Tory Burch, Chaps, and Armani Exchange.

TMall, formerly Taobao Mall, is a Chinese-language website for business-to-consumer online retail, spun off from Taobao, operated in China by Alibaba Group.

Fossil Tmall Campaign - Sam Akbari

Research & Discovery

  1. Scoping & Reverse Brief
  2. Discovery Workshop
  3. Qualitative & Quantitate Audit
  4. Pillar & Persona Development

Strategy Development

  1. Strategy Framework Development
  2. Strategy Presentations

Implementation Planning

  1. Creative Ideation
  2. Governance & Content Transformation
  3. Implementation Plan Development
  4. Implementation Plan Presentation


Content Strategy

Content Localisation

Professional Photography

Content Creation

Project Summary

Content localisation strategy and execution