Project Overview

Canon Fast Business

(now Business Insights)

Through research of more than 1000 Australian organisations, which identified growth, cost management and customer engagement as the top business goals for 2014, Canon saw that one of the biggest challenges for small to medium businesses (SMBs) is finding the time to keep up with the latest trends while managing and operating their businesses.

Tasked with providing content marketing services to help build a platform for Australian SMBs. The platform would act as a source of news and expert insights to help SMBs navigate the rapidly changing technology and workplace environments.

Canon Content Hub - Sam Akbari

Research & Discovery

  1. Scoping & Reverse Brief
  2. Discovery Workshop
  3. Qualitative & Quantitate Audit
  4. Pillar & Persona  Development

Strategy Development

  1. Strategy Framework Development
  2. Strategy Presentations

Implementation Planning

  1. Creative Ideation
  2. Governance & Content Transformation
  3. Implementation Plan Development
  4. Implementation Plan Presentation


Global Content Repository

Repository of pre-written, approved content that can be repurposed, localised or atomised for various channels and campaigns.

Content Marketing Platform

End-to-End content creation, collaboration, approval, distribution and amplification platform.

WordPress CMS

Built on a tailored WordPress CMS installation optimised for speed and data integrity, security and scalability.

Project Summary

A resource hub for senior decision makers, IT and line of business leads

Canon wanted to create a content brand that housed practical resources, news and insights to help SMB s manage and grow their business intelligently, take advantage of technology and optimise day-to-day business processes.

The Fast Business content brand would provide audience led content to effectively communicate the ways that technology is changing the way we work, drawing on expert contributors to provide actionable tips and advice on building a competitive and flexible workforce.


Fast Business explores how technology is changing the way we work and brings together in one place practical resources and news to help readers build their business intelligently, take advantage of technology and optimise day-to-day business processes for greater success.

  • Design and build the Fast Business content hub
  • Supporting LinkedIn Showcase Page that places useful, actionable content directly in the newsfeed of busy SMBs
  • Ongoing content creation, amplification & community management.
  • A social media training academy for Canon’s customers on how to use LinkedIn effectively for lead generation and sales.