Through research of more than 1000 Australian organisations, which identified growth, cost management and customer engagement as the top business goals for 2014, Canon saw that one of the biggest challenges for small to medium businesses (SMBs) is finding the time to keep up with the latest trends while managing and operating their businesses.
Tasked with providing content marketing services to help build a platform for Australian SMBs. The platform would act as a source of news and expert insights to help SMBs navigate the rapidly changing technology and workplace environments.
Canon wanted to create a content brand that housed practical resources, news and insights to help SMB s manage and grow their business intelligently, take advantage of technology and optimise day-to-day business processes.
The Fast Business content brand would provide audience led content to effectively communicate the ways that technology is changing the way we work, drawing on expert contributors to provide actionable tips and advice on building a competitive and flexible workforce.
Fast Business explores how technology is changing the way we work and brings together in one place practical resources and news to help readers build their business intelligently, take advantage of technology and optimise day-to-day business processes for greater success.